Scandic Grand Central
Scandic Grand Central, the new lifestyle venture of Nordic hotel chain Scandic, opened in Stockholm in 2011. The hotel launch was the result of the chain’s high-priority effort to attract a broader and more creative demographic. The Scandic Grand Central is infused with a heavy dose of Stockholm’s downtown street culture and its vibrant atmosphere. The hotel has 391 rooms, conference facilities, gym, restaurant, bistro and a large live music venue open to the public. modinåkerlind assisted Scandic with the comprehensive public relations and social media efforts for the hotel’s launch, which resulted in more than an estimated 30 million SEK in PR value.