Boomerang was founded in 1976 by Kenneth Andram and Peter Wilton in Stockholm, Sweden. The clothing brand, which is imbued with Scandinavian values, is known for casual collections of the highest quality. The first collection was compromised of polo shirts, cotton sweaters, oxford shirts, corduroy and canvas pants and iconic striped clothing. The same pieces are today what defines the Boomerang label and current collections. Boomerang is available throughout Scandinavia and is even available to all of Europe through their online webshop. modinåkerlind has handled Boomerang's PR efforts since April 2012.